FOR IMMEDIATE RELEASE

SISTER-“MOMPRENEURS” ANNOUNCE NATIONAL CONTEST TO RENAME THEIR PRODUCT AFTER CORPORATE THREAT

CHARLESTON, S.C., JULY 27, 2009– Small business owners and sisters Rhett & Neyle Templeton recently learned how childish corporate life can be when giant Playtex Corporation ordered them to drop the “Binky” from their signature product, the Heirloom Binky Bracelet.

“Binky” seemed to be a cute, generic word helping describe the sterling silver pacifier holder (which converts to a keepsake bracelet for posterity) that the sisters created for their co-owned business, Templeton’s – Timeless Infant Silver. Both stay-at-home moms, Rhett & Neyle epitomize the success of the “Mompreneur” movement, having received national publicity for their products on “The Drs” TV show, as well as promotion in “swag bags” for Hollywood babies.

All was peaceful until Playtex confronted Templeton’s last week with a “cease and desist” order to drop “Binky” from their name. It turns out “Binky” is trademarked as Playtex’s pacifier brand.

With only five business days to follow through, the Templetons turned a jarring setback into opportunity, and not just for themselves, announcing a contest to rename their product.

“The contest will be announced on August 7th on the Charleston morning show Lowcountry Live with Ryan Nelson,” co-owner Rhett Templeton said.

There will be one Grand Prize Winner, who will receive a large basket stuffed with “Infant to Mommy” Products from clients of the PR and Marketing Company Baby Swags, which places “mompreneur” creations in swag bags for celebrities.

Baby Swags owner Phyllis Pometta stepped in immediately to help when she learned of the sisters’ business crisis, Templeton noted. “From the U.S. to Canada as well as Australia, the generosity of our peers and their willingness to help another small business in need has been overwhelming.”

Contest rules can be found on the Templeton’s website, www.TempletonSilver.com. The Grand Prize Basket products can be viewed both there and on Baby Swags’ website, www.BabySwagsPR.wordpress.com. The contest is open to all.

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Contact: Rhett Templeton
Rhett@TempletonSilver.com
843.795.PACI (7224)
www.TempletonSilver.com

FOR IMMEDIATE RELEASE

Local Charleston Company, Templeton’s, Featured on National Television Show
Local company, Templeton’s – “Timeless Infant Silver,” will be featured on the nationally syndicated television show, The Doctors, on May 22, 2009 at 10am on WCSC-TV 5. Their hottest selling item, the Heirloom Binky Bracelet™, will be featured and each studio audience member will receive a complimentary Heirloom Binky Bracelet™. The bracelet is already a hit in Los Angeles, where moms and dads such as Singer Jill Scott, Designer Kimora Simmons and “Two & a Half Men” Star Charlie Sheen have this product for their new arrivals.”

The Heirloom Binky Bracelet™ is a sterling silver pacifier holder that converts to a keepsake bracelet to be adorned by generations to come. It works with every pacifier and has a dual purpose, which makes it the most versatile pacifier holder in the market today. Sisters and stay-at-home moms, Rhett and Neyle Templeton, realized the high demand for a beautiful yet functional pacifier holder. Their product not only keeps the child’s pacifier from falling onto a dirty floor, but it also looks beautiful on baby as well as mom’s wrist. This is an Eco-Friendly Product since you don’t throw it away and you pass it down within the family. This product is hand-made by the sisters with the highest quality materials. It has been mother approved and lab tested for strength, as well as CPSC certified for lead content.

Templeton’s – “Timeless Infant Silver” is an internet company with its featured product, the Heirloom Binky Bracelet™, being sold in stores locally and nationally. Currently, these items can be found locally at Baby Bloomers, Croghan’s – Jewel Box, Charleston Child, Jackson Madeleine, and Silver Belles of Charleston. This product is catching on quickly outside of the Charleston area and can be found in other states such as Alabama, North Carolina, Texas and the list is growing rapidly.

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